The months of soaring summers are buzzing with new opportunities for models, actors across India. With brands rolling out during summers especially May and June campaigns, monsoon teasers and festive pre-launches are always on spike in TV commercials, digital ds fashion shoots and social media promotions. Directors and production houses are in search for new talents and fresh faces that can lead their campaigns during summer’s season.
Whether you are new to the industry or a working model or actors getting modeling assignments during this soaring season require well-planned strategy, visibility and timely actions. We have come up with a step by step guide that can help you grab the spotlight in the 2025 ad campaigns season.
Why May-June is Peak Time for Models?
May-June is a goldmine for casting. Here’s why:
Stay Active on Casting Platforms
Make sure you’re listed and active on top casting platforms like:
Tip: Keep your CastYou profile updated with new portfolio pictures, videos, and reel links. Fresh content improves your visibility and relevance to ongoing campaigns.
Update Your Portfolio for Summer Looks
Casting directors are currently seeking:
Must-have shots:
Watch Out for Audition Calls (Timing is Everything)
Casting calls for May-June shoots typically go out in April and early May. Don’t wait till mid-May!
Set alerts on casting websites and follow verified casting directors on Instagram. Respond fast – slots fill up quickly.
Prepare for Quick Turnaround Auditions
Most ads require quick submissions – often within a day!
Be prepared to:
Keep a clean space ready for instant self-tapes at home.
Focus on Local & Regional Campaigns
Tier 1 and Tier 2 Cities like Mumbai, Delhi, Bangalore, and Hyderabad are hotspots – but don’t ignore regional markets!
Many brands run state-specific campaigns in Tamil Nadu, Maharashtra, Punjab, Gujarat, etc. If you’re fluent in regional languages or match the local vibe, you’ve got a great chance.
Be Professional – It Counts More Than You Think
Ad agencies and casting directors value models who are:
Avoid ghosting or late replies – it can harm your chances for future work.
Current Trends to Watch (2025 India)
Final Word
May-June offers a golden window for models to land exciting campaigns – from fashion and lifestyle to tech and FMCG ads. But success hinges on visibility, preparation, and professionalism.
At CastYou, we connect fresh and experienced talent with casting opportunities across India. If you’re not on our radar yet, now’s the time to create or update your profile on castyou.in and start applying.
Lights, camera, bookings – your summer breakthrough is one click away.